Men's Health Magazine Analysis

The layout of the Men's Health magazine suggests the concept of superiority. The photograph of the men holds approximately  3/4 of the front cover, showing authoritativeness and a sense of power. The large image of the men shows something for the readers to aspire to and the use of photoshop highlights their muscular figures expressing both their masculinity and strength consequently making them appear to have an unattainable identity.
The majority of Men's Health magazines have bold sub headings which are usually appearance orientated that leads to an article within the magazine about how to manipulate your appearance usually sport related as the ideal for men is to be muscular in order to exhibit strength, authority and masculinity.
In the bottom left corner written is features of the magazine- fittness, sex and style being the main focuses. These are general roles that men have had to adopt and excel in, in order to be masculine in society.
Some may argue that Men improve their appearance in order to attract the opposite sex, others say it is to be assertive within in society. As human beings we have an animalistic instinct for competition, therefore males exert their authority in order to be the most powerful being they can. Chemically, men tend to be more drawn to sexual culture than woman, another way in which they are able to assert their authority by being a control over women. Men have a stereotype to be highly sexed unlike women who are portrayed as being "impure." If a man fails to be up to the standard society deems as being socially acceptable then they are seen as being less masculine.